New ActiveDough™ foam offers the quick-response feel and superior support of latex, plus the just-right cushion and contouring relief of memory foam for a unique feel that is loved by sleepers of all styles and preferences. Infused with activated bamboo charcoal, this hypoallergenic pillow regulates moisture, odor, and temperature, making it great for people with allergies or asthma. Designed with zoned technology to relieve pressure points, this pillow has larger holes in the center of the pillow to cradle your head and smaller holes around the perimeter to support your neck (approx. 6” loft). This silky soft pillow is topped with a durable Tencel® cover that regulates temperature for all-season comfort.